POPCORN CULTURE: THE NEWS PRINT PROMO

While now, websites in all their orderly and categorized glory make quick work of planning a trip to the movies, there was a distinct pleasure of opening up the entertainment pages to see what was playing locally. Some cities had it better than others for choice, New York in particular in the bad old days of 42nd Streets strip known as ‘The Deuce’, but there was a sense of exploration had when you poured the smaller type and tinier blocks of advertising, to happen across an oddball double bill, or the often slap-dash cut and paste aesthetic. Of course, the bigger movies were able to take out entire full page, poster sized ads in giant newspapers, which often would wind up on a young fans bedroom wall.

We rounded up few to bring back the memory of scanning pages of paper, and smudging of newsprint in the pursuit of entertainment…